Property Marketing

Sign Of The Times, Or Simply Truth In Advertising?

The image below has appeared on so many different Realtor and industry blogs lately that I don’t even know whom to properly credit for having captured it.

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Inside Our Sauganash And Edgebrook Real Estate Marketing Machine

Last week, while we were busy with a slew of new listings and working with buyers, I promised you a sneak peek into our way of promoting and exposing our listings to a world of buyers on the Internet.

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“I Was Told That Neighborhood Sells Itself”, or, How The Pie Shrank

091007_12471-1.jpgReceived an email yesterday from a Sauganash homeowner whose property has been on the market for sale since the beginning of summer, apparently with no significant buyer interest.

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Should sellers offer incentives to buyers agents, in a buyers market?

IncHere’s a controversial subject that has been raised by some of our seller clients whose homes have been on the market for awhile without drawing any significant buyer interest: While marketing our property, should we offer an extra incentive to buyers’ brokers?

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